What are Cookies and Pixel Tags?
Cookies. Cookies are small text files placed in device browsers that store preferences and facilitate and enhance your experience.
Pixel Tags/Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded in our Services that collects information about engagement on our Site. The use of a pixel tag allows us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement. We may also include web beacons in e-mails to understand whether messages have been opened, acted on, or forwarded.
How does AKASA use these Technologies?
AKASA uses these Technologies to provide, protect, improve, and promote our Site and our services. AKASA only retains personal data for as long as is needed for the purposes for which it was collected.
Our uses of these Technologies fall into the following general categories:
- Operationally Necessary. This includes Technologies that are required to operate our Site and tools that are required to identify irregular website behavior, prevent fraudulent activity, improve security, or allow you to make use of the functionality of the Site;
- Performance-Related. We may use Technologies to assess the performance of our Services, including as part of our analytic practices to help us understand how individuals use our Services;
- Advertising- or Targeting-Related. We may use first-party or third-party Technologies to deliver marketing content on our Site or on third-party digital properties.
Does AKASA use Third Party Technologies?
AKASA uses certain third-party tools to process analytics information on our Site and measure the effectiveness of our advertisements. Some of our partners include:
- Twitter Conversion Tracking. We use Twitter’s conversion tracking and custom audience products for targeting ads and tracking conversions. For more information about how Twitter uses your personal information and how to opt-out of Twitter’s use of your information, please click here.
How can I Opt-Out?
In addition to the opt-out instructions above, the online advertising industry also provides websites from which you may opt out of receiving targeted ads from data partners and other advertising partners that participate in self-regulatory programs. You can access these and learn more about targeted advertising and consumer choice and privacy by visiting the Network Advertising Initiative, the Digital Advertising Alliance, the European Digital Advertising Alliance, and the Digital Advertising Alliance of Canada.
Please note you must separately opt out in each browser and on each device.